Surveys provide the reading that shows where attention is required but in many respects, this is the easy part.
Very often, major long lasting improvements need a fundamental transformation in the company, probably involving training of the staff, possibly involving cultural change.
Find out which mobile providers people have an account with, how much time a month they spend on their phones, and the number of cell phones they own.
With the results, you can see if there is an opportunity for you to improve your mobile marketing or services.
Therefore, when we win a customer, we should hang on to them.
Conducting a customer satisfaction survey is a good way to start measuring where you stand in terms of customer loyalty.
There are six parts to any customer satisfaction programme: Some products and services are chosen and consumed by individuals with little influence from others.
The choice of a brand of cigarettes is very personal and it is clear who should be interviewed to find out satisfaction with those cigarettes.