“Tipping Points are a reaffirmation of the potential for change and the power of intelligent action.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
When it’s good, it’s really good, and even the slower sections offer thought-provoking moments.
You’ll breeze through it in an afternoon – highly recommended.
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Phd Thesis On Commerce - The Tipping Point Book Report
Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth.Gladwell wholly subscribes to the notion that the “broken windows” policy of the Giuliani administration led to the massive reduction in crime in the early ‘90s.That is to say, that by creating certain types of “contexts” (e.g. Others, such as Levitt and Dubner in was always going to be biased, but that’s not to say that it isn’t well researched.It is a highly entertaining read, with one or two genuinely profound nuggets.The section on the creation and adaptation of , which explores child psychology is a particular delight.He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.There comes a moment in every nation, where the people decide WHAT their country will be… That same year, Liz spoke at CPAC (Conservative Political Action Conference) & at the Steamboat Institute Freedom Conference.The book’s key points are as follows: “when it comes to interpreting other people’s behavior human beings make the mistake of overestimating the importance of fundamental character traits and underestimating the importance of the situation and context” There are interesting evolutionary explanations for why this is, psychologist Walter Mischel posits a ‘reducing valve’ that “creates and maintains a perception of continuity even in the face of perpetual observed changes in actual behavior”.The book is basically spent giving detailed examples of events where the above three laws or principles can be used to understand seemingly baffling epidemics.In this book, Gladwell has found an apt metaphor for helping readers understand how worthy ideas can languish in our culture while superficial ones sometimes flourish.After reading about a syphilis contagion in urban Baltimore in the early 1990s, Gladwell found the metaphor that became the thesis of the book.