Samsung Case Study Strategic Management

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Usually, the more a business invests in R&D, the more innovations it creates. The company has spent US$14.857 billion on R&D in 2017, which was the 2nd largest amount spent in the world.

In 2017, Samsung’s investment in R&D was the 2nd largest among technology companies only behind

You can find more information about the business in Samsung Electronic's official website or Wikipedia’s article. Very high research and development (R&D) expenditure resulting in one of the strongest patent portfolios among technology companies.

Innovation is crucial to succeeding in the technology sector.

The founder paid his attention to electronics and made the right choice.

The state banned the import of electronics from abroad at the legislative level in order to maintain the domestic commodity producer.

The company produces consumer electronics, telecommunications equipment, semiconductors and home appliances.

Samsung operates three business divisions: The company is the world’s largest mobile phone and smartphone vendor.

This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries.

It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.


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