Sample Marketing Research Proposal

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always needs to be part of your overall business plan.

For example, without a good marketing research process it will be difficult for you to know how your customers feel about your service and your products (until it's too late and they stop buying).

The research design can be exploratory, casual, descriptive or adopted.

Estimated costs for marketing research make an important part of the proposal.

It is recommended that the research includes CRM or PERT in this section.

This is the most critical part of the marketing research proposal.

If more research analysis tools are being employed by the researcher, then a comparison of tools and their cost must be presented to the research committee.

This section also emphasizes on validity and reliability.

The decision making authorities must be given a succinct idea of the cost which will be incurred on the research.

This part must include a complete breakdown of cost in relation to the research tools.


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