Sample Brewery Business Plan

Sample Brewery Business Plan-55
Sedibeng Breweries intends to provide the customer with more than a drink to quench one's thirst.

Sedibeng Breweries intends to provide the customer with more than a drink to quench one's thirst.We intend to provide a quality brew that not only quenches one's thirst but enables one to enjoy themselves and be proud of it.This will result in implementation of modern production techniques and transfer of knowledge.

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Today we are experiencing rapid growth in the economy of unsurpassed nature.

This has been brought about by (amongst other things) the relaxation of foreign exchange policies and macro economic policies geared towards attracting foreign investors into the country.

As a result we intend to implement a niche marketing strategy, focusing on certain target markets, particularly in view of XX Breweries dominance on the market.

Our initial overall target market share shall be 6% of the local market.

Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions.

The above prognosis influenced our decision to enter the brewing industry.Our marketing strategy will be based mainly on making the right product available to the right target customer.We will ensure that our products' prices take into consideration peoples' budgets, and that these people appreciate the product and know that it exists, including where to find it.The marketing will convey the sense of quality in every picture, every promotion, and every publication.There is already a sense of segment strategy in the way we define our target market.The quality of raw materials and assembly technology evident in our products will serve to enhance the appearance of our customers, in turn adding to their status.The large market is due to the fact that opaque beer is traditional beer for most Botswana.The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed towards this, evidenced by our economy averaging a growth rate of 7% since 1990--very high by international standards.The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Sedibeng Breweries to make a valuable contribution towards achieving this goal.This development is an important trend for us as it represents our target market.We now are having an increasing number of people who appreciate the traditional brews whilst living in the urban areas.


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