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This is Mercedes-Benz company’ s mission, and their organization culture are Perfection, Responsibility and Fascination. Responsibility including customer care, sustainability and innovation.Fascination including motorsport, life style and design essence.
In the organizational culture, people and groups interact with each other, including clients, partners and employees.
It means that good organizational culture can bring into following benefits, including perfect customer service, efficient cooperation with partners, consistent employee performance and strong social responsibility.
To a certain extent, the strategic management is determined by the culture of organization.
The strong organizational culture gives the company a clear and explicit philosophy about business.
We critically analyze its impact on strategic management from 4 aspects, which are customers, partners, employees and corporate social responsibility.
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We cannot deny that numerous outcomes are connected with organizational culture no matter directly or indirectly.
In the organizational culture, people and groups interact with each other, including clients, partners and employees (Hill and Jones 2001, P. The power of organizational culture cannot be ignored, because it inspires employees, attracts clients and promotes the cooperation with partners.
For example, ” The Best Or Nothing” (Daimler 2010).
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