Nike Business Plan

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Business Plan The company had to give managers responsibility to analyze the problem and come up with a solution.

The company had slashed overtime, improved safety and ventilation and reduced the use of toxic chemicals.

Many employees were exposed to carcinogens and 77 percent suffered respiratory problems.

Also, they were forced to work 65 hours a week, far more than the law allows, for a low pay.

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Initially Nike started out with selling footwear only but slowly started to make its mark in clothing industry too. Then their alignment with top racquet stars like roger Federer, Rafael Nadal, Serena Williams, Pete Sampras and all the greats of their generation.

Nike also endorsed heavily in badminton by collaboration with best of Chinese and Malaysian players. They invest heavily in test labs and are very self-critical which makes them world leaders.

Nike as a company came into existence only in 1960’s when a Stanford college business graduate Philip knight in 1962 started a firm to overshoot German monopoly in American markets.

His attempt was seen as move to propel American nationalism to have self-supremacy and contingency at least in sports market equipment (since it is directly with national pride).