Marketing Research Applications And Case Studies

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Its value has been proven, among other things, by one of the projects conducted by PMR for a producer of medical equipment.

Creative sessions conducted together with medical personnel helped to obtain detailed information, e.g.

As the focus of this website is to inform and educate on marketing, transformation, customer experience, information management, technology and IT in a context of business and people, we now and then cover some Internet of Things examples and case studies as well. They are mainly based on publicly available cases with the necessary additional information and analysis.

Do bear in mind that case studies are made by companies so we try to focus on the essence, based upon various mentioned sources.

Below we present sample questions posed by companies in the course of offer design and development to which product research may provide answers: One of the product research types is functionality testing.

Just like all other types of consumer research, also this one plays a significant role in both, the B2C as well as B2B channel.

The best way for organizations to look at the potential of Io T deployments to succeed in their digital transformation efforts, optimize their efficiency and better serve their customers is by understanding the business rationale behind Internet of Things examples and real cases in practice.

Add to that the several Io T use cases , an understanding of the essence of the Internet of Things and its applications, a good mix of common business sense, sound advice, and lessons from success stories, and the Internet of Things becomes tangible instead of just a term and set of technologies.

Concept testing yields detailed information concerning the needs of recipients.

Yet, what should be borne in mind is that one should not stop after receiving superficial opinions but continue to get to the ones hidden in our subconscious.

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