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We combine Blue Chip training with small business experience and local presence.We differentiate ourselves in the following ways: The firm has very small capital requirements.As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.
From establishing a strong brand to understanding your ideal customer and creating a compelling buying experience, the time you invest in planning will pay off many times in the months and years to come.
But keep in mind that your marketing plan is not a one-time effort you can allow to sit in a binder on your desk.
FINANCIAL SUMMARYThe market for Cambridge Strategy Group's services is enormous.
Initially, the three founding members intend to work part-time on this venture while maintaining full-time positions with other corporations.
TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.
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The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."MANAGEMENTThe CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.And join the Small Business Bonfire Community for even more free small business help.Alyssa is a digital strategist, content marketer, freelance writer and founder of the Small Business Bonfire.Last year the doors to 898,000 new businesses opened in the United States for the first time.Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward.While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality.Additionally, the scarcity of talent in today's market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.Any capital that the firm obtains will be used to promote the "small business focus" of the firm and cover basic operational costs.For the firm to realize its full potential, the founders would require compensation equivalent to full-time employment while pursuing initial clients and creating a backlog of work requests.John's participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.