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Objectives might be annual sales targets and some specific measures of customer satisfaction.
If you want to draft a mission statement, this is a good place to put it in the plan, followed by: Company Goals and Objectives: Goals are your long range plan – where you want your business to be.
Do you anticipate that this will be a growth industry? What strengths or advantages do you anticipate that your competition will have?
How will your business take advantage of any changes or growth within the industry? What skills do you personally have (experience, strengths) that will affect the success of your company?
It informs others about the company's products and services.
A well-written company profile creates a great impression on the audience.