It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.
The more emotion your writing makes readers feel, the more engaged they will be.
If you’re creating a marketing piece, you can use power words to increase conversions.
Even in your personal life, using power words can make you seem strong or powerful.
Authors, copywriters, and content marketers use “power words” to spice up their content and compel audiences to take action. You want to pass along information, yes, but you also want the reader to feel a certain way about that information.
Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, or any number of emotions.
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.
The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.