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Is it connected to a sewer or does it use a septic tank?If the buyer is going to sign on the dotted line when it’s all done, you’re going to have to provide convincing answers to all of these questions.The fact that it’s acquired something of a bad name over the last hundred years or so doesn’t mean it’s not still the foundation of good writing. Both could make an identical set of arguments with the same supporting evidence and elicit entirely different responses in their readers.
Sure, you’ll tell your potential customers about the balcony that leads off the master bedroom, the distance to the beach, and the amenities of the town in which the properties are located.
But your customers will also want to know other details: can they let the property while they’re not using it, for example?
Even if they can afford it, they’re unclear if it would be a good investment.
To convince the members of your audience that they want to buy one of your properties, you’re going to have to conduct quite a detailed pitch.
A conclusion is so much more, and a lot hinges on how well it is done." But none of the phrases above fully grasp the function of an essay conclusion.
In fact, taking any one of them to be entirely synonymous with an essay conclusion is likely to lead you down the path towards writing bad essay conclusions, or at least missed-opportunity conclusions – conclusions that don’t take full advantage of their place at the end of the essay to fulfil their rhetorical potential.
If you’ve been paying attention you may have seen that we’ve already mentioned “rhetoric” a couple of times so far in this post – and this is no accident.
You can’t really talk about essay conclusions without talking about rhetoric.
If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.
And those are the last things you want your reader to take away from reading your essay!