While Sri Lanka Tourism Development Authority is responsible for all the tourism development activities, the responsibility of all the marketing and promotional work goes to the Tourism promotion Bureau.Marco Polo mentioned the Sri Lanka as the finest isle in the whole world as a well-known explorer of the 12th century.From the ancient time the travellers and the traders have attracted to Sri Lanka and it is a languorous tropical island of deep spirituality and serenity.
While Sri Lanka Tourism Development Authority is responsible for all the tourism development activities, the responsibility of all the marketing and promotional work goes to the Tourism promotion Bureau.
So, without a doubt a land like Sri lanka cannot be found because it has something to offer for everyone.
The increase of tourism occurred in 2011 and is expected to climb further in the coming years.
Thirdly, it has unparalleled diversity of tourism product.
For the ease of communicating the diversity of Sri Lanka in 2010, 8 different products namely; heritage, beaches, wildlife, mind and body wellness, scenic beauty festivals, Essence and sports and adventure are started to position around the country by the tourism authorities. Art and culture, spices, tea, gems, handy crafts and its people are the unique features of Srilanka which are also known as the essence of the country.
This colourful collection act as an indicator of its richness.
All requirements are equipped in the country and it is to be one of the best tourist destinations with absolute peace, political stability and the climatic changes can be seen through beautiful waterfalls, rivers, sceneries, tea estates and many other attractive places.
It is a most demanding country for lovers of nature and wild life because tourism offers safaris, Treks, Nature walks and Camping that could be a marvelous experience for them.
The entire island is swarming with birds and animals.
However, with the introduction of liberalized economic policies in 1977, significant amounts of national and international investments were made to construct the accommodation of tourism, mainly in Colombo and the Southwest coast which ultimately lead to control the large part of the inbound tourist market by the private sector. Growth of the tourism industry got stagnated because of the 30 year long internal conflict and terrorism which caused a negative impact on tourism.
With the end of the conflict in 2009, created a lot of opportunities through tourism industry.