A quantitative study of residents in a sheltered accommodation facility.
2.1.8 Can marketing principles developed for commercial interests be appropriate for promoting ethical issues?
An intervention-based quantitative study amongst staff in an independent hotel in London.
2.4.1 To what extent does education level influence reading of food product labels for nutritional information? 2.4.2 Is commitment to buying ‘green’ and sustainable supermarket products mediated by level of household income?
Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only.
Either type can be appropriate to your area of study. 2.1.2 The management of marketing: is empowerment a useful concept to inform the contemporary marketing department? 2.1.3 Can the Jetstar marketing science model, developed to assess profitability in the low-cost airline market, be used successfully for other budget markets? 2.1.4 Is there one best marketing decision model, or should models be selected on a contingency basis? 2.1.5 The relationship between theory and practice.A quantitative study amongst European consumers of ‘green’ products.2.3.8 Is it possible to enhance brand-building by training customer-facing staff?2.2.8 Can a managerial cognition perspective offer a good approach to global marketing? 2.3.1 The irritation factor: can ‘annoying’ television advertisements be more successful in securing consumer recall of products than ‘pleasing’ ones? 2.3.2 The resistant consumer: what is the best way to advertise and promote products to people who hold anti-capitalist views?An action research study amongst radical activists.2.4.5 Is there any evidence that car use will decrease over the next 10 years as a result of changing awareness of green issues, rising fuel costs or changing consumer attitudes? 2.4.6 Compulsive shopping: are neurological models more adequate to explain the phenomena of compulsive buying than social or psychological models? 2.4.7 The functional food phenomenon: good for body, soul or image?A qualitative investigation into the motivating factors influencing purchasers of functional foods.A quantitative study amongst consumers across Europe.2.4.3 A signifier of sophistication and desirable life-style?This guide gives you some ideas for dissertation titles.Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here.