Creating A Business Development Plan

Creating A Business Development Plan-72
Our free business plan template is part of a kit put together to help you define who you are, describe your business, and document how you will be profitable.

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Few words are thrown around with as much wanton disregard as ‘the big S’.

The Internet is full of people who will tell you all about the success they’ve found from their strategies.

I’ve written about setting realistic sales goals in depth before, but what it all comes down to is determining what realistically you can bring in based on the size of the market, your company goals, and the experience and resources available to your sales team.

Aside from that, there are 5 other pitfalls you should be aware of when setting your sales goals: Above all else, remember that when you're developing your sales plan template for the very first time in your organization, it's natural to be wrong in some of your assumptions—especially around goals and forecasting.

Ask how much they’re currently doing, and how much bandwidth they have to do more.

This will give you a real, frontline take of what milestones to set in your sales plan template. These need to be specific with clear goals and deadlines.

We call these milestones and they're incredibly handy in tracking whether or not your sales plan is on the right path.

Clear deadlines and manageable milestones take research and time to develop.

Armed with the information you'll compile within your sales plan, you can quickly identify any upcoming problems, sales droughts, or opportunities—and then do something about them. Each part of the sales plan naturally works itself into the next, starting with your high-level goals, then taking into consideration market factors, and finally looking at who you know, and how to find more prospects to help hit your sales goals.

It may seem like a lot of work to develop a sales plan template at this point, but once you answer all these questions you’ll be in a place to take your sales (and brand) to the next level. Before we get into the process of how you’re going to get your sales this year, we need to talk about something bigger: Goals. You need a number—either sales or customers or whatever metric you choose—that will tell you whether or not what you’ve done has been a success.


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