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It’s a hit-driven business, which means that there’s usually some kind of creative “spark” that draws audiences in.However, if you understand market research, marketing, and public relations, you can better yourself for appealing to a certain audience and selling directly to them. In this post, you’ll find a comprehensive indie game studio business plan to use in starting your own game company. It should also be a living document that is updated throughout development as the situation changes.
All of this can be addressed in a business plan, as we’ll see below. There are any number of business plan models out there, so which one you choose is entirely up to you.
The main ones are: This is a one-page business plan based on the book The Lean Startup. Honestly, it’s my preferred method of business planning, because it gets right to the heart of the important stuff: Rather than messing around with Executive Summaries and other stuff, you have the ability to pump out a plan in 20 minutes and adjust accordingly as you research, develop, and market your game.
Business Plan Lite is the free (but much less functional) version of the app.
I’ll give you a few options, as well as some important resources to get you going with your new business. You need to realize one thing: Creating indie games is an extremely tough business. As with most creative businesses, figuring out whether the audience wants your game or not is extremely difficult for indie game developers.
You’re putting a ton of time, money, and effort into creating something that you don’t have any clue if it will be even moderately successful.
On the other hand, if you know the industry, know what players are looking for that they’re not getting, and can provide that experience to them (in a form that has engaging graphics, fun gameplay, and other great aspects), I believe that you’re enhancing your chances of finding an audience.Enloop's Free & Easy option includes a single custom business plan packaged in a clean, professionally formatted PDF file that you can download, print and share. Alex Glassey, who designed this i Pad-only app, describes it as "a strategic-planning app that helps entrepreneurs with the thinking and decision-making process." Strat Pad can be a smart choice for people who are writing their first-ever business plan.More fully featured paid versions range from .95 a month to .95 a month and allow you to make multiple business plans. It is packed with several free how-to tools for beginners, including a 58-page business strategy tutorial, view-on-demand training videos, email-based customer service, and more.The changes should take effect within a few minutes, and you'll see your new plan reflected in the Billing and Cost Management console within a few hours.For an explanation of how AWS Support plans are billed, see How am I billed for AWS Support?Others try to outdo a competitor, making a better product. Looking at the market that’s out there and seeing what actual players are looking for is a great place to start.While many developers start with the idea, this is putting the cart before the horse.The more you pay, the more advanced business plan options you get.The easy-to-use app guides users through a series of simple questions and prompts. This .99 i Pad app does double-duty for users who are eager to have their business plan backed fast.This helps me ensure I’m getting the honest answers. If they don’t match, it means that there could be some serious issues and expectations that need to be aligned before moving forward. Some of these things (#1 in particular) will be dealt with in writing up the business plan, but it’s still important to make sure you’re all on the same page.Sorry for pimping my own blog, but it really does have some great posts that can help new indie devs. If you have any questions about setting up your indie game company or anything else games-business related, feel free to contact me.