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Your company has advanced past the preliminary rounds, and now you’re on the big stage.
Strategic planning for a sporting organisation, program or team does not need to be a complicated process.
It does require however that when working through the process that the individual needs, wants and differences of the entity are explored fully to help ensure overall success in the immediate environment or community.
I worked hard to structure my business in a way that will succeed no matter what the environment. They've been able to recruit the best players, get the most out of every individual on their teams, skillfully manage game situations and be ambassadors for the college game.
In business, strong leadership is the backbone of an organization.
These questions will hopefully unlock some of the thought processes for you to start on your way in defining the business environment.
Objectives The objectives of your business need to be structured in such a way that they are meaningful and able to be easily understood by everyone in the sporting organisation, program or team.
Just as an errant pass on the court can be the difference in a close game, failing to follow up on an email from an important client can crush your business.
Related: How Serial Entrepreneur and Racecar Driver Ken Block Found Success Both On and Off the Track Luck is part of any success.
These are: Specific; your objectives should have a defined target (for example an increase basketball recruits)Measureable; your objective should have a defined target (for example an increase basketball recruits by 5%)Attainable; your objective should be able to be achieved by your organisation.
There is no use setting an objective which requires ten staff if you only have three (for example an increase basketball recruits by 5% beyond our capacity).