Aviation Business Plan

It is important to note that during the first 12 months the operations will be handled by Travel Air which has ETOPS certification, thus taking away much of the operational burden from Sky Trails' management and ensuring a timely launch. (1993-1996) Ken Loman, Technical Director Technical General Manager, Accountable Manager, Qatar Airways (1997-98) Technical General Manager, Accountable Manager, City Flyer Express (1991-97) Project/Development Engineer, Air Europe (1988-91) John Mac Donald (Founder/Chairman City Flyer Express 1992-1998) Ryan Roland (Professor, Columbia Business School) The London-New York route is currently served by British Airways (11x/day), American Airlines (7x/day), Virgin Atlantic Airways (5x/day), United Airlines (4x/day), and Continental Airlines (2x/day).Markus Friedman, Chairman CEO of EBEL Watches (1991-1999) CEO of CWS (1964-1991) William Scott, Founder and Managing Director Assistant to CEO, Southern Winds (airline in Argentina) (1999) Associate, Global Transportation, Chase Manhattan Bank (1995-1998) M. These airlines operate out of Heathrow and Gatwick with wide-body aircraft (B747s, B777s, B767s, A340s, A300s, DC-10s) in a two- or three-class configuration.With an 80-passenger configuration, the cabin of the Boeing 757 will look more like a private jet than like a large mass transportation aircraft.

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The company will also focus on building a strong corporate culture that will help to differentiate itself from the competition and sustain a high level of motivation while maintaining cost control.

Sky Trails will differentiate itself as much as possible from the traditional airlines.

Sky Trails will be a "business to business" airline and will focus exclusively on the premium/business segment of the market.

Sky Trails will charge £1,800 for a roundtrip ticket as opposed to £3,580 (for companies with high volume demand, Sky Trails will offer further discounts down to £1,400 for bulk purchase).

Sky Trails has hired industrial designer Ric Sloan to work on the interior of the aircraft.

Ric Sloan is one of the leading contemporary industrial designers and is viewed by many as one of the world's most fashionable.Based at London Stansted Airport (STN), Sky Trails will initially focus on the busiest transatlantic route, London to New York, by offering a STN-JFK service.Sky Trails will operate Boeing 757-200 aircraft configured with 80 seats which will provide a very spacious and pleasant environment.Sky Trails Airline plans to establish itself as a niche player in the long-haul market of business travel.By continuously focusing on the needs of the premium-class business traveller, Sky Trails will provide the best value proposition in the markets it serves.In many ways, the Sky Trails model replicates the benefits of the very successful regional jet model on a long-haul basis.By the end of the fourth year Sky Trails will achieve sales of £218 million, EBITDAR of £72 million and net income after taxes of £32 million. Economics, London School of Economics (1995) Frederick Rodmann, Finance Director Assistant General Manager, Pegasus Airline (1992-2000) Audit Senior, Price Waterhouse (1986-1992) Joseph Orr, Corporate Sales Manager Airline Manager, (2000) National Account Manager, Virgin Atlantic Airways (1994-2000) Oleg Schweitz, Marketing Director Director of Marketing, Paramount Comedy Chanel (1997-2000) Brand Manager, AT&T Communications (1996-1997) Marketing Manager, Warner Bros.Sky Trails is the project name for a new airline company that will focus on single class long-haul scheduled flights.Sky Trails will capitalise on the widening gap in long-haul travel between business and economy class.It will offer customers a compelling value proposition: a high level of service and comfort at 50 percent of the current published business-class fare.Having successfully raised £1.3 million from angel investors, Sky Trails is now looking to raise £25 million from investors who are interested in the opportunity presented by Sky Trails and believe in its growth potential.


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