Analysis Of Consumer Decision Making Process Essay

Analysis Of Consumer Decision Making Process Essay-57
The very first step in the process is when consumers realize that they have a need for something.Marketers want to create an imbalance in consumers between their present status and their preferred status.A marketer has to understand these steps in order to properly move the consumer to the product and close the sale.

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They can also research public sources, such as consumer reports for ninja hideouts with the best ratings.

Another external information source for the ninja would be marketing-controlled sources, such as radio, television ads, brochures, etc.

Consumer behavior is the process consumers go through when they make purchases and it involves factors that influence their decision and usage.

The consumer decision-making process involves five steps that consumers move through when buying a good or service.The key weapon of a marketer to create an imbalance/consumer need is to use advertising and sales components.When consumers recognize an unfulfilled need and that a product will satisfy it, they have created a want.This can be as simple as an empty shampoo bottle or a need for more bread.Marketers can tempt consumers to purchase their products through coupons, deals, contests and promotions.After the consumer has developed a want or a need, he or she needs to start an information search about the different alternative selections that they can purchase to satisfy their need.Our ninja has decided he needs a new ninja hideout.The consumer now has developed a want and need for a new car and new jeans.Marketers will even act fast and use advertising and sales to further move the consumer to a new purchase.Try it risk-free What influences you in a purchase situation?Why did you purchase the specific laptop or tablet computer? Did you ask friends or family for help in your decision? Consumers are constantly evolving in their buying behavior based on their life situations.


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