Special commercial patient channels in hospitals and public figures sporting temporary tattoos. The Hamburg soccer Volkspark stadium first became the AOL Arena and then the HSH Nordbank Arena.
A method unrecognisable as advertising is so-called guerrilla marketing which is spreading 'buzz' about a new product in target audiences. The Stuttgart Neckarstadion became the Mercedes-Benz Arena, the Dortmund Westfalenstadion is the Signal Iduna Park.
This money is spent on the actual advertisement, and also on manipulating the subconscious minds of teenagers.
(Reynolds, 1999) Billboards and magazines lure teenagers to smoke, by using teen idols and appealing photos in their ads.
The aesthetical and political consequences cannot yet be foreseen." Discussing ad creep, Commercial Alert says, "There are ads in schools, airport lounges, doctors offices, movie theaters, hospitals, gas stations, elevators, convenience stores, on the Internet, on fruit, on ATMs, on garbage cans and countless other places.
There are ads on beach sand and restroom walls." "One of the ironies of advertising in our times is that as commercialism increases, it makes it that much more difficult for any particular advertiser to succeed, hence pushing the advertiser to even greater efforts." Within a decade advertising in radios climbed to nearly 18 or 19 minutes per hour, on prime-time television the standard until 1982 was no more than 9.5 minutes of advertising per hour, today it is between 14 and 17 minutes.
The governments of the United States and many other countries have chosen to regulate addictive substances, like cigarettes, via taxation; minimum-age purchase laws; restrictions on consumption in schools, the workplace, and public places; and stiff fines for driving under the influence of alcohol.
The prices of these substances will rise because of taxation; other forms of regulation, and bans.
In a society where it is not unordinary to see a ten year old child smoking a cigarette in public, where large tobacco companies sponsor all big sporting events and where smoking advertisements are everywhere you look, how can it be understood that what is going on is a form of suicide.
Smoking is comparable to a serial killer; a cigarette acts as the weapon used by tobacco companies and its victims subjecting themselves by their own free will to participate in the crime.